Sunday, October 21, 2007

Communiqué #5: All about Jamaica Blue Mountain Coffee

Jamaica Blue Mountain Coffee is widely revered as the world’s best coffee. Any attempts at verifying this statement in empirical terms is impossible as coffee like any other luxury relies on subjective human tastes. What is empirically valid however is that through the very long history of exclusive Arabica Typica coffees, Jamaica Blue Mountain Coffees have always held the highest echelons of price and renown. English Author Ian Fleming blessed his hero James bond with impeccable tastes for all the finest things in life. Mr. Bond declared outright in the novel Live and Let Die, “Blue Mountain Coffee, the most delicious in the world…” Mr. Bond’s sentiment is one shared world wide and for decades among the fortunate.

Jamaica Blue Mountain Coffee Arrives Courtesy of France

The secret behind Jamaica Blue Mountain Coffee’s exceptional qualities is a matter of breeding. More specifically it is matter of lineage and breeding. All Jamaican Coffees are descendants of a single fragile Arabica Typica plant brought to the island 1723 by order of King Louis XV of France. According to legend, the original plant (one of three) bound for Martinique or Hispaniola landed in Jamaica through a series of fateful events. These events all point to Governor of Jamaica Sir Nicolas Lawes as the individual who delivered this first coffee plant to Jamaica. In his capacity as Governor he tried 'Calico' Jack Rackham the pirate in 1720. The first cultivation began at the foothills of St. Andrew and quickly crept its way deep into the fertile Blue Mountains. While most of the coffee produced in Jamaica through the 18th century was traded throughout the world, it wasn’t until coffee plantations were established in the Blue Mountain range that things take a turn for the extraordinary.

High Altitude Origins of Jamaica Blue Mountain Coffee

The three great secrets to virtually all of the world’s great coffees a combination of altitude, volcanic soil and austere care for the beans. The Jamaican Blue Mountains are a majestic range of mountains forming the virtual backbone of Jamaica rising over 7,000 feet above sea level. The densely wooded north slopes are maintained as forest reserves. This region is the center of Jamaica Blue Mountain Coffee cultivation. Annual rainfall is a mere 200 inches and average temperature hovers near 5 °C, due to a dense cloud cover. These environmental factors slow down the maturation rate of the of the coffee fruit to about 10 months from bloom to harvest, as compared to five or six elsewhere. This produces a larger more complex bean, with a concentration flavor.

Jamaica Blue Mountain Coffee’s Volcanic Roots

The Jamaica Blue Mountains are like all mountains in the Caribbean the above water peaks of ancient extinct Volcanoes. Through centuries of soil production, the nutrients deposited on the surface of these volcanoes are essentially a botanical super food. Centuries of biomass accumulation formed through the decomposition of various plant species has produced a top soil of exceptional quality. This fact is true all across the near equatorial Arabica producing countries. In Jamaica, the heirloom quality of these 18th century Arabica plants, combine with the environment to produce a truly unusual coffee but that is no guarantee of a fine cup.

Jamaica Blue Mountain Coffee’s Quality is no accident

The final portion of the equation is a combination of botanical husbandry and meticulous processing of the beans from pulping to roast to your cup. In 1953 the Jamaica government passes the first of many laws establishing the boundaries of exceptional quality. ItLink was first decreed that only coffees grown within a specific Blue Mountain region could be called Jamaica Blue Mountain Coffee. The Jamaican Coffee Industry board also initiated strict regulation of all Blue Mountain coffees. The regulations inform processors of acceptable levels of moisture content, bean size and other indicators of quality. Each and every shipment of Jamaica Blue Mountain Coffee is cupped and evaluated by the coffee industry board through rigorous cupping and only if the coffee meets their rigid standards is the shipment allowed to depart from Jamaica.

DAUPHIN KAFFEE is the apex of Jamaica Blue Mountain Coffee

Dauphin Kaffee begins our process of selecting your next cup of coffee though meticulous evaluation of the every specialty lot that arrives at market. Through these initial cuppings we identify the very best farms proving the apex of Jamaica Blue Mountain Coffees. Finalists for purchase are then delivered to each of our seven member Cupping board for blind evaluation of each lot. Our board members are cupping with one goal in mind, “identify the Jamaica Blue Mountain Coffee that is exceptionally full-bodied, flavorful, and aromatic.” The board’s reviews are tallied for a finalist lot. Samples of that coffee is delivered to our roast master with a request to prepare a test batch roasted to our secret roast profile for evaluation by the three founding partners. Again the coffee is cupped but not in the traditional sense. This Jamaica Blue Mountain Coffee is simply brewed in a French press, tasted then discussed by our partners. Once agreement is reached the purchase of the lot is secured and the sourcing process starts anew in ten months.

Jamaican Blue Mountain Coffee is world renowned for delivering a very well balanced cup, with medium acidity, excellent body and a smooth chocolate finish. Well balanced, full-bodied with subtle acidity is the age old description that every coffee aspires to reach. So as you have read, though Blue Mountain Coffee is Arabica Typica, it is anything but typical.

Warm Regards,
Jerry Delince
Managing partner

Jamaica Blue Mountain Traders, LLC.
www.jamaicabluemountaincoffee.com
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Sunday, October 14, 2007

Communiqué #4: DAUPHIN KAFFEE™

This is an event that is roughly 7 years in the making... we have finally launched DAUPHIN KAFFEE our first house brand of coffee. What took you so long you may ask. Well truth be told we've spent the last ten years at jamaicabluemountaincoffee.com learning about coffee. You know how it is when you're young and you think you know it all. The partners and I aren't very different in that respect. Back in 1999 when we first launched the web site simply selling Jamaica Blue Mountain Coffee was enough. Years and many, many lessons later we walked away with a bit more experience and I hope wisdom. Here are a few of the lessons learned along the way which went into the production of our new Dauphin Kaffee brand.

1. Reputation is great but it does not entitle you to rest on your laurels. In the coffee world there is a great deal of talk about how so much of the world's great coffee origins have lost their luster. Kenya's once legendary AA, the United States home grown Kona and yes the venerable Jamaica Blue Mountain Coffee have suffered since the introduction of true specialty coffee. Today professionals in the coffee industry are far more likely to rave about a new Bourbon, Sumatra or Tarrazu sooner than issuing a few kind words for a Kenya AA, Kona or Jamaica Blue. Truth is that many of the historically interesting origins have not kept up the pace of quality and subsequently have lost valuable cups to other origins who have simply stepped up their quality game.

2. The coffee world is changing for the better and the coffee drinker’s palate is to thank for that. Starbucks has done a lot to raise the attention of the public to quality coffee. Shocking right? Not really, give credit where credit is due. Consider this, the growth of specialty coffee shops is growing at a fevered pace in an attempt to fill niches that Starbucks cannot fill. The independent coffee shops are growing in no small part due to Starbuck’s march through the market. These retailers are not selling coffee to a faceless hoard, they are indeed selling coffee to you and me. With each new cup we are all informing our palates and establishing our likes and dislikes. This is ultimate the best thing to happen to coffee since it left Ethiopia. Any one hoping the introduce a coffee today had better have something interesting to offer… mountain grown is no longer good enough for anyone anymore.

3. The more things become advanced the more we appreciate the good ol’ days. In the coffee world, there simply aren’t a lot of good ol’ days to look back on. Truth be told the product until recently has been a commodity which means commodity production and commodity price fluctuations. In the single flicker of a ticker millions of small farmers could be a have been wiped off the financial face of the earth. Recently and miraculously the world at large has begun to realize that ‘all coffees are not created equal.’ Where in the past great micro-lot coffees which were raised with skill and care to maturity by a farmer would have been harvested and dumped into the same processing plant then stamped Café Columbia or Kaffee Ethiopia and shipped off for bidding. Today, everyone is actively searching for not only single origin coffees, exceptional micro-lots but also rare heirloom plants. These genetically unaltered plants are like a taking a time machine back to the good old botanical days before genetic engineering and modern hybrids. Any one with heirloom plants out there, hold on to your hats… great things are coming your way.

4. Freshness isn’t a slogan it’s for real. Once you go really fresh you’ll never go back. Considering how fast fresh roasted coffee goes stale it begs the question, why would anyone buy stale coffee. The answer is simple, slogans. Imagine generations of Americans have been convinced that factory ground supermarket coffee is actually fresh! Perhaps that coffee was “freshly placed in your shopping cart” maybe it was “freshly can opened” but believe me it wasn’t fresh. A better question is how old is it? No one knows because short of a roasted on date there is simply no way to know. All that said truly fresh coffee is one of the best guarantors of excellent flavour… mind you not the only one.

Warm Regards,
Jerry Delince
Managing partner

Jamaica Blue Mountain Traders, LLC.
www.jamaicabluemountaincoffee.com
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